Editor’s note: alongside the embargoed press release published earlier today, Lotus Cars has made available the full Focus 2030 strategy presentation – a 16-slide deck titled “An Updated Roadmap”, dated May 2026. We reproduce it in full below as a primary-source record for the Club Lotus archive.
The Deck in One Paragraph
Where the press release set out the headline announcements – Type 135 hybrid-V8 supercar for 2028, Emira continuity at Hethel, X-Hybrid Eletre X for European customers in Q4 2026, and a 30,000-unit annual sales target – the strategy deck expands the case. It opens with a “For The Drivers” heritage frame anchored in Colin Chapman and the Type 49, traces 78 years of Lotus innovation from the 1971 Type 56B turbine F1 car to the 2019 Evija EV hypercar, sets out the four-pillar strategy in plain terms, and closes with the product roadmap to 2030 and the regional commercial strategy. The Type 135 teaser image appears on slide 11 with the simple caption “Watch this space.”
The Full Presentation
Click any slide to view at full resolution.
Source and Attribution
The Focus 2030 strategy deck is published by Lotus Cars on its official press portal at lotuscars.com/en/press/news/lotus-unveils-focus-2030, freely available for editorial use. All slide imagery © Lotus Cars Ltd / Lotus Technology Inc., reproduced here under standard editorial usage with full attribution.
For the formal embargoed press release announcing Focus 2030, see our companion archive post: Lotus unveils Focus 2030: Reinforcing brand DNA with all-new hybrid-V8 supercar.
What’s Next from Club Lotus
Our editorial response – covering the heritage threads (Chapman, the Type 49, the Esprit V8 lineage), the open question of where the Type 135 will actually be built, and what Focus 2030 signals for owners of both classic and modern Lotus cars – will follow in the next edition of Club Lotus News and on this site.
The Emira update Lotus has promised “in the coming weeks” – billed as the most powerful and lightest Emira ever built – will be covered separately when announced.
